What It Takes to Become an Entrepreneur, Learning From Your Mistakes & How to Lead With Your Heart with Amy Errett, Founder of Madison Reed

Amy Errett founded Madison Reed with 30+ years of experience as an entrepreneur, venture capitalist, and social-mission visionary. She's the CEO of Madison Reed, an omnichannel beauty brand challenging industry titans in hair color. Amy is also a Partner at True Ventures, focusing on consumer and ecommerce investments.

Before Madison Reed, Amy was a general partner at Maveron, a VC firm co-founded by Howard Schultz. She served as Chief Asset Gathering Officer at E*TRADE and has been featured on Fast Company's Queer 50 and Inc. Magazine's Female Founders 100 lists.

Amy noticed the need for at-home hair color with salon-quality results using clean ingredients. Inspired by her daughter, she created Madison Reed, empowering colorists to earn more. Amy believes in empowering women in their lives, not just their hair color.

In our episode, Amy shares her journey to Madison Reed, validating the idea, and what she looks for in entrepreneurs as a Venture Capitalist. She discusses finding your superpower, balancing head and heart, managing fear and anxiety when starting a business, and more.

In this episode, we’ll talk to Amy about:

* Amy's advice on finding passion. [02:52]

* Amy's pivotal moment shaping her into a businesswoman.[05:57]

* Escaping the victim mindset.[10:20]

* Amy's career journey and decision to leave finance. [15:12]

* Amy's "Aha!" moment leading to leaving finance. [21:28]

* Reflecting on regrettable decisions. [28:34]

* Traits Amy looks for in founders. [33:40]

* Acknowledging anger and fear. [38:52]

* Why Amy didn't invest in Dollar Shave Club. [40:35]

* Testing the idea before launching Madison Reed. [47:48]

* Understanding customer values. [51:32]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Amy: 

* Website: https://www.madison-reed.com/

* Madison Reed Instagram: https://www.instagram.com/madisonreed/

* Amy’s Instagram: https://www.instagram.com/amyerrett/

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