Solving Your Own Problem & Creating Millions Along the Way with Lizanne Falsetto, Founder of thinkThin

Lizanne Falsetto is the founder of thinkThin, health and wellness visionary, business media commentator, and adviser to the next-generation of entrepreneurs.

In 2000, after a decade of world travel and a successful career modeling internationally, Lizanne launched thinkThin from her own need of wanting to create a better-for-you, high protein nutrition bar for active women on the go. Starting small and humble, the company quickly scaled nationally and globally, establishing itself as one of the first gluten-free products on the shelves.  

Over the course of her 15-year tenure as CEO, Lizanne raised two children as a single mom and scaled the company to become a multimillion dollar lifestyle brand with zero outside funding. Lizanne ultimately sold thinkThin for over $200 million.

Last year, Lizanne established Pink Talented Angels, a new company and platform to help educate, elevate and connect rising female founders. Lizanne is passionate and focused on building an exclusive ecosystem to support female entrepreneurs for a post COVID-19 world.

In this episode, we'll talk to Lizanne about: 

* Lizanne's early years and her personal & familial connection to food and nutrition [02:28]

* The decision to pursue a career in modeling and forego college [3:28]

* How Lizanne's grandmother, travel and modeling inspired her to start thinkThin [6:46]

* The efforts that Lizanne made to educate herself and create awareness about her brand [12:01]

* Competition in the nutrition market and how Lizanne made a lane for the company [17:11]

* Lizanne's attitude and approach to self-funding and outside investment [22:15]

* Managing the different parts of life as women especially when it comes to business & family [27:21]

* The sale of thinkThin, entry into mentoring, and Lizanne's feelings post acquisition [31:29]

* Balancing feminine and masculine energy in the early days of building a company [35:39]

* The two kinds of entrepreneurs; strategic and tactical [42:26]

* Bouncing back from difficult times — Lizanne's reflections on divorce, her father's sickness, and a failed acquisition deal [47:06]

* The current era and the pandemic — Lizanne's perspectives on this moment, female entrepreneurship, and why it’s a great time to start a business [51:28]

* Lizanne's definition of wealth and how the meaning has evolved for her over time [54:04]

Follow Lizanne:

* Instagram: https://www.instagram.com/lizannefalsetto/

* Website: https://www.lizannefalsetto.com/

* Pink Talented Angels: https://www.lizannefalsetto.com/about-pta/

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

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